I am about 99% certain that Facebook is currently being developed by people who have never been on the Internet before. I say that with love. My evidence? Facebook Pages.
Facebook Fan Pages are an important tool in many Internet marketers and bloggers’ toolbox. They’re great for creating community as well as gaining traffic to your site. They’re also as aggravating as trying to herd squirrels. But more on that later.
First, a quick intro for those who haven’t played around with Facebook except to post cat pictures and play Farmville.
There are two ways you can have a presence on Facebook. You can have a Profile, which is your personal “home base” on Facebook. You can also have different Pages for hobbies or your business.
According to the terms of service, you should only have one profile. This is one of the many quirks we “love” about Facebook. Nearly every privacy issue I mention this week could be solved simply by letting you have a personal profile and a business profile. (Naturally, many people have more than one profile regardless of the terms of service. We’ll be talking about ways to make this work if you only have one profile.)
On the other hand, you can have more than one Page. Pages give you a “face” for your business on Facebook. You can direct people to a Page using Facebook ads or links from your website, let them post and interact once they’re there, and generally use it as another way of connecting with your readers. You can also use it as part of your sales funnel if you have products or services to offer.
Pages are cool in many ways. They can also be aggravating, as you’ll see when we get a little further in.
To start a new page, go to the Create a Page page and choose a type of page to create. What you choose will depend on what your business focus is. Once you click on a type, you can choose from a variety of categories that will help you page be found in searches.
There’s a place for you to enter a name and a checkbox to agree to the terms of service. Agree to the terms and click “Get started.”
If you’re not already signed in to Facebook, you’ll need to sign in next. If you are signed it, you’ll be taken to a screen that lets you put in some information about your new Facebook Page.
Go ahead and fill that out if you know what you want to say, or just click on through to the next step. You can always add or edit later.
Next, you’ll have a chance to add a profile picture. My suggestion? Unless you have a really good reason not to, put a friendly-looking picture of yourself up. People like knowing who they’re dealing with. I’ve also noticed that I feel a closer connection to someone when I know what they look like. That makes me more likely to remember them, recommend them to others, and even buy from them.
When you’re done with that page, you’ll finally land on your actual Facebook Page. It’s pretty empty now, but you’ll fix that soon enough.
You’ll want to add some to the information section of the page. Click on “About” down below your profile picture.
On the About page, hover your mouse in the right section and you’ll get an edit button.
Click on it and fill out the information it asks for.
When you’re done with that, go back to the page by clicking “View Page” in the top right corner.
Other things you can do include Liking your Page and adding a cover. You can find free covers by Googling “free Facebook cover,” but it will look more professional if you have one made. You can find people who do this at Fiverr.com or The Warrior Forum if you’re not a graphic-making person yourself.
What a Facebook Fan Page Can and Can’t Do
With your Facebook Page, you can:
- Like other Pages, sort of. Liking a Page (or Profile) will not add to their count of Likes, but it will give you notifications of their posts and other activity on your Page’s newsfeed.
- Promote your page with a Facebook Ad.
- Use it as a landing page for marketing campaigns.
- Interact with your readers/customers.
- Attract more readers/customers through viral marketing, contests, etc.
Plus, I’m sure, many other things I haven’t figured out yet. Pretty cool, isn’t it? These are the reasons why I put up with the aggravation that is Facebook. Speaking of…
Here are some of the things you can’t do with your Page even though it would make sense to let you do them:
- Join a group page.
- Post to a group page that you joined from your profile.
- Like anything off Facebook.
- Use most apps that connect you to Facebook from pretty much anywhere.
This may not seem like a huge deal. It’s not, except in two areas: networking and privacy. If you want to promote your business rather than yourself, being able to interact on group pages and throughout the web as, for example, “Bob from Bob’s Donuts” would be useful. As for privacy – well, that’s a big issue, so I’m going to get into that in a couple of days.
Do you have a Facebook Page set up for your business? What are your thoughts on it? Let me know in the comments, and be sure to check out my Page by clicking on the Facebook button in the right sidebar. While you’re on Facebook, you can also check out the Facebook Fan Page Challenge that starts April 15th!