We’re finishing up our press release series today by talking about the boilerplate, distribution sites, and some ideas for what you can write your press release about. If you missed any posts in this series, you can start back at the first post.
The boilerplate comes after the body of the press release. It is a paragraph describing the business or individual that put out the press release. It should include:
Let’s continue our press release tutorial by talking about the most important part of the press release: the body. Continue reading
Let’s continue our press release series by examining two short but important sections of the press release: the subheading and the dateline. Continue reading
In our short course on press releases, we talked about how press releases bring traffic and the format of a press release. Today we’ll cover what is arguably the most important part of the press release: the Headline.
Today we’re continuing our series on how to write a press release. Although I certainly wouldn’t rely on press releases as your only means of letting the world know your site exists, I do think they’re a good tool to have in your toolbox. By the time this series is over, you’ll have a good idea of how to write one and how to make it both people- and search engine-friendly.
Press releases follow a certain format. By following this format yourself, you stand a better chance of getting your press release picked up by a large number of journalists, bloggers and other website owners.
You can also do a bit of search engine optimization as you follow the press release format. This makes it more likely that your press release will rank highly for your keywords in search results.
Let’s look at a press release sample: