If you’re involved in any type of Internet marketing, whether you do business online or just have a website for a local business, your attitude toward traffic has most likely changed. Traffic is now something you try to coax to your site like a squirrel herder trying to get his charges to all go in one direction.
Once you get your squirrels headed the way you want them to go, you have to do something with them.
I have some Amazon affiliate sites where the goal is to get my traffic to click through to Amazon and buy the products I’m recommending. Or any products, to be honest. I’ve deliberately set those sites up to give the customer a review of the product in a quick, concise manner so that they can decide if they’re interested or move to the next review.
My goals for site, and one other that I’m in the process of putting together, are different. I want people to come back frequently. Every day, even. I want them to comment, share, settle in and feel at home. I’m hoping to build a community.
Yes, it’s still a business. From time to time, I review products. If you click on my affiliate link and buy the product, I get some money. I enjoy that. Feel free to do it at any time.
But that’s not the only reason I started this blog. Money is important, but it’s also important (to me, anyway) to have a feeling of fulfillment and a sense that I’ve contributed to the world. If I can help someone else gain the freedom that comes from having a solid online income while building that same kind of income for myself, then I’ve accomplished something worthwhile.
So in addition to reviews, I post how-tos, round-ups of articles I think you’ll find helpful, and discussions of Internet marketing-related matters. I try to give you useful stuff that will help your marketing and blogging efforts. If I do my job right, you’ll enjoy what you get from my blog and come back for more.
If I don’t do my job – if the quality of my information is lacking, if I don’t get the word out that my information even exists, or if I totally fail to provide information by not posting – the best I can expect is a quick click-through visit.
What kind of sites do you have? Click-through affiliate sites or ones where you want reader engagement and community? If it’s the latter, what are you doing to build that engagement and community? Let me know in the comments.
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