You have a Twitter account, right? And you’re using it in your efforts to get traffic to your sites?
No? Or yes, but you’re not sure you’re doing it right?
I’m right there with you. Twitter is one of those things that makes me want to shake a cane at someone and yell, “Get off my lawn!”
It can be useful, though, if you know how to use it. I’m in the process of learning ways to use Twitter better. Here’s what I’ve figured out so far:
Put a Twitter Share button on your blog posts or web pages. For WordPress, I like a plug-in called AddThis. You want the Share version to get share buttons (no surprise there). You can also get the Follow button to put up links for people to follow you on Twitter and other social media sites (Facebook, Google+, etc.).
Encourage people to Tweet your posts (or Like them on Facebook, or +1 them on Google+). Many of your readers are happy to Tweet/Like/etc. posts that they found useful, but they don’t necessarily think of doing so. Yes, even if you have the Share button there. Those buttons are so common these days that readers get blind to them if you don’t draw their attention.
Tweet your own posts, articles, or other new content, but also tweet other things. A quote, a status update, someone else’s content that you found interesting – a variety of tweets keeps people interested in what you have to say.
On a side note: there are differences of opinion on how much personal information you should share. Some people like knowing what you’re up to or how your day is going. Others just want information related to your business. You can’t please 100% of the people 100% of the time, as the old saying goes. Just do what comes naturally to you.
And finally, use hashtags! AKA the pound sign, # is the symbol used by Twitter to thread together different people’s tweets on the same topic. #Oscars, for example, is a hashtag that would connect different tweets about the Oscars.
Think of it like a bunch of different parties. In order to get into a specific party, you need to have a party-related hashtag in your tweet. Once you put in that hashtag, anyone who searches for the hashtag will see your tweet.
Let’s say you wrote a post about affiliate marketing. Using the hashtag #affiliatemarketing, you tweet a link to your post. Now everyone who searches for #affiliatemarketing will see your tweet. If your post sounds interesting, they’ll click on your link.
How do you know what hashtag to use?
Think of the likely tags people would use for the content you posted. Let’s say you wrote a post about exercising to lose weight. At the top of the Twitter page, there’s a search box. Type in keywords related to your post in the form of a hashtag, like this:
Your search results will probably show you some additional hashtags you could use, like:
Now, you don’t want to use all of those. You only get 140 characters for your entire tweet. But picking one or two can get you into the party, so to speak. People interested in your content will be able to find you.
Tip: You can also just search for the keyword. However, in my experience that gets you less focused results. People may be talking about how much they hate exercise or using the word in a different context (“exercise in futility” for example). Hashtags seem to get results more focused on your target audience.
Have you started using Twitter yet? What about hashtags? How has it worked out for you?
Let me know in the comments, and feel free to leave any Twitter tips you might have. And if this post was helpful to you, please tweet, like, or +1 it. Thanks!