I bought a copy of Nicole Dean’s Expert Briefs: Blogging for Profit: The Stripped-Down Naked Truth from 26 Rockin’ Online Business Owners a few weeks ago. Since it’s the kind of book I figured my readers would be interested in, I decided to do a book review.
(On a side note: I’m taking a long weekend to get my brain back after blogging through two challenges and to spend time with my husband, who’s home from work for a few days. I’ll be back on Tuesday with my really cool announcement. In the meantime, check out Expert Briefs and then come back by to let me know what you thought. My thoughts? Just keep reading….)
Expert Briefs in Brief
The basic premise of the book is a series of interviews Nicole Dean did with other successful online entrepreneurs who use blogging as part of their business model. Each chapter of Expert Briefs is centered around a specific topic: why you should blog, picking a niche, getting credibility, making money from your blog, and more. The chapter is made up of each blogger’s take on the topic as well as Nicole’s opinion and some action steps to take for your own blog.
I like the format. You get a lot of different opinions and different takes on each topic. Taken as a whole, you get a good 360-degree view of the topic.
It’s an easy read for a busy person. Each chapter stands by itself. Althoug I read Expert Briefs from front to back, you can really pick and choose whatever chapters suit your interest. Since the chapters are made up of several differnet bloggers’ discussions, you have natural stopping spots every few pages as you switch to a new blogger. (I was reading on my iPhone using the Kindle app, so when I say “pages,” I’m not sure how that would translate if you’re reading it in paperback form. There are no massively long sections, at any rate.)
There’s a quiz at the beginning of the book that could be helpful to you if you’re considering blogging but haven’t started yet. It could also be helpful in finding a second/third/etc. niche if you’re already up and running online.
As far as the content goes, I came away from the book with several good ideas to try. I’d say I found something that made the purchase worth it in almost every chapter, and I had a few definite “aha!” moments where I figured out how to do something or why other people did something. In particular, the chapter on “What Do You Find to Blog About?” and the one on “How Do You Get People to Comment on Your Blog?” had me taking notes.
I also liked that there are steps at the end of each chapter that help you put into action the lessons of the chapter. In fact, if you’re really short on time, you could probably skip to the end of each chapter and just read over the “Homework” sections. I’d personally hate to miss the info in the actual chapter, but you’d still see an improvement in your blogging just by following those steps.
Another useful feature Nicole included is links to each of the bloggers’ blogs as well as a wide variety of resources.
If there’s a weak area of the book, it’s that it might be a little too geared toward newbies. While I’m a fan of explaining concepts your reader might not know (like what affiliate marketing is, to give an example from the book), people who have been blogging for a while might get impatient with some sections that seem like they’re just common sense.
Overall, I think you’d have to be an extremely experienced blogger not to get something out of this book. The combined experience of so many bloggers means that there’s plenty to learn for just about anyone. If you’re new to blogging or still struggling to figure out how to make blogging into a money-making venture, this book is definitely going to help.
If you’re interested in buying a copy of Expert Briefs: Blogging for Profit: The Stripped-Down Naked Truth from 26 Rockin’ Online Business Owners, you can get it on Amazon for the Kindle or in paperback. Did you know there are Free Kindle Apps for reading in your browser or on your computer, smartphone, or tablet? You don’t actually need a Kindle to read Kindle books. Pretty cool, huh?
Have you read Expert Briefs yet? If so, what did you think? Like it or hate it? Share your opinion in the comments.